In an article published October 24, 2025, in Trellis, reporter Jim Giles covered the work of the AIM Platform and the projects companies are testing as part of the Quality, Accounting, and Reporting (QAR) Standard and Guidance pilot program.
Countless other projects could be catalyzed if the AIM Platform can develop trusted rules for guiding this and other value-chain investments. Pilot testers are using the rules to oversee funding for projects to purchase renewable energy on behalf of suppliers and customers, enable the switch to sustainable maritime fuels and reduce on-farm emissions.
From “Patagonia pilot project shows how to catalyze climate finance across economy” – Jim Giles for Trellis
The article quotes Kim Drenner, head of environmental impact for Patagonia, and Taylor Gries, sustainability manager at REI. Both Patagonia and REI are among the companies participating in the QAR pilot program.
For the full article, visit the Trellis website: https://trellis.net/article/patagonia-aim-platform-value-chain-intervention/